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2月16日 ca3216-5 CaseStudy:Get Help!
Home Page Analysis: At first glance, the home page looks ok. The only minor problem is there are too many colors in the canvas. A little bit messy and don’t know where to focus. Another point is the “Call for help” button which is supposed to locate at the bottom part of the page, so that users can fill all the details can submit. The “SMS” checkbox looks very interesting, but I wonder the user can actually send a call-for-help message to friends through sms. If so, there should be a <fb:friend-selector/>. In tab bar, the “Profile” tab is highlighted. This is somewhat misleading, cause normally the homepage tab should be the first item and the content should be something like “Home” or “Make a call”. Overall, the font choice and size is neat and user-friendly. Also, it is a very good idea to categorize the help messages (e.g. IT, English) and build a specific page for , so that they can be targeted by helpers more efficiently. In this way helpers and helpees could form a community according different area of interest.
Overview Page Analysis This page looks ok except the tab bar. The layout is different from the home page with no tab highlighted. The “Help him” and “Refer a friend” buttons are too big and might distract user’s attention to the actual content of help message. Also, to be consistent with the “Project Page”, there should be a button called “Wish her luck!”
Project Page Analysis
For the privacy issue, user can indicate whether the message should be hidden from a specific person. I don’t know how the developers handle the situation when the indicated person visit this page.
Statistics Page Analysis Tab bar has the same problem as mentioned above. It could be a good idea to indicate each person’s field of interest to promote the efficiency of the whole process. Invite Page Analysis I can not see the content of invite page, but this page is of crucial importance. In order for the users to get quick response, this app needs a large amount of users. And each user should get some kinds of reward when they refer a friend or invite a friend to join. Conclusion Generally, I like the idea of this application. It’s simple, user-generate-content. The smartest idea is to allow you to outsource your friends and social-network with your friends’ friends. It gathers people with a common interest. Useful app!
2月14日 cs3216-4 It's good to pitch ^_^The piching party was very fun. Initially, I did not prepare anything to pitch. However, after hearing so many interesting ideas, I was triggered to share the joke that I made one week ago ¾¾ copy Graffiti to Xiaonei. When I was doing the facebook seminar, I mentioned to my friends that xiaonei users would like this app. Later, my friend went to check and make sure that no such an application exists in xiaonei. Then, I just treated the whole thing as a story until today's pitching session.
Unexpectedly, people are very interested in this issue. So let's analyze xiaonei seriously. Facebook was founded in 2004 and I remember one of my friends predicted that if someone copy it into a Chinese version, it will be a huge success. Two years later, his prediction became true. But xiaonei's success is not merely based on copying things. In fact, xiaonei did a very bad job in copying the APIs. The current set of APIs is very limited compared to facebook. auth.createToken auth.getSession users.getInfo(updated) users.getLoggedInUser users.isAppAdded profile.getXNML profile.setXNML friends.get (new) friends.getFriends friends.areFriends friends.getAppUsers friends.getAppFriends(new) feed.publishTemplatizedAction(beta) notifications.send (new) invitations.getOsInfo admin.getAllocation You may notice that, it is really limited. But the good/evil thing about xiaonei is that it has APIs that charge money. =P pay.regOrder pay.isCompleted pay4Test.regOrder(new) pay4Test.isCompleted(new) XNML(FBML): xn:name xn:profile-pic xn:networklink xn:is-in-network xn:if-is-app-user xn:if-is-friends-with-viewer xn:if-is-user xn:iframe xn:swf xn:if xn:else xn:multi-friend-selector xn:invite-form xnjs: xn:js-string Others: xn:title xn:redirect xn:if-online xn:talk-to xn:ggad As you can see, the resources available to developers are really limited and xiaonei apps generally don't have a very good user interface. But people still like to play. Reasons? First, xiaonei is new and people like to explore new things. Xiaonei users will go through the list of applications and try whatever that catches attention. Second, the number of applications in is not very big. Users don't suffer from information overflow. They will regularly check the newly released apps which is not likely to happen in facebook. Third, the target group of user is college/university students. They are free and active. Moving forward, the company that bought xiaonei is going to lauch a branch of SNS, targeting different group of users. Kaixin is another copy of xiaonei focus on office workers. And, surprisingly, there are only 18 applications in Kaixin! Personally, I feel Kaixin has a bigger business potential than xiaonei. Xiaonei is young, naive and full of gossip. Many of my friends that graduated from university also drop their xiaonei accounts. Strictly speaking, xiaonei is a place for fun, not serious social networking. There is no way to build your profile in xiaonei, but, I think, it's possible to do it in Kaixin. That's the rough situation of Chinese SNS, new and growing fast. It is really a good opportunity and I welcome everybody that has interest in it to join us. =) The pitching party is fun and full of exciting ideas. Thanks Janus and his delicious food. He is really the Caption Cook. Thanks Kok wee for the organization, logistic and photographing. Thanks Prof Ben to bring the industry fellows and seniors. I get to know many smart people through this course. Happy Valentine's Day. =P 2月3日 Cs3216-3 What’s really good and what’s not so goodXiaonei Profile page template. People can use money to buy that.
Customized xiaonei profile page.
There are lots of things to learn from yesterday’s seminar, presentation skills (fluffy), app design and case analysis. I want to thanks my team members for all the interesting ideas in our presentation: sketch of our Ev*l Prof and Able’s brilliant comic. Other groups did very good jobs also which teach me many things that can’t be learned somewhere else. Elven Blood I am not a gamer, so I am not particular interested in this kinds of Role Playing Game. Several things about this app really draw my attention. First, it is a social game which incorporates lots of user interaction. A very smart design about this game is that each player is dependent on others to proceed the story so that the amount of user goes up very quickly. Another success strategy Elven Blood adopted is Blood.NET, a separate platform for advertisers. Those advertisements are embedded in the game smoothly without offending the players. However, given all the good ideas mentioned above Elven Blood also suffered from huge user loss within a month. The problem here is that designer couldn’t catch up with the players. That’s why I am very keen on the idea that developers create a platform and let the users fill the content. This is already successfully implemented by Graffti. Geo Challenge When I first saw my friend playing it, I was impressed by the idea. It is not only a purely a game that provide entertainment but also a channel to learn stuff and show your knowledge. Humm…no comments about other features. The creativity itself guarantees a popular application. Whopper Sacrifice I have to say, this idea is stunning, but it makes me uncomfortable. Also I think it is a very risky marketing strategy for Burger King. Parents will definitely teach their children to sacrifice a friendship for a hamburger and I will be very sad to notice that one of my friends do such things even though I am not the target. Burger King used to have very weird business ideas. They recently launch a perfume with the scent of flame-broiled meat. Maybe it is their company culture or whatever. Pet society Our goal. The UI is very good. User interaction is good also. I think, given enough time, we can do much better than what currently is done. Graffiti This is the app that makes me exciting. I see its success on facebook and I can imagine its boom on xiaonei. Xiaonei is a place which resides numerous talented artists. Xiaonei actually allows users to decorate their profile page and they make money from selling beautiful template. So there are many people in xiaonei that can draw very well and they just need a platform for them to draw. Graffiti actually have all the features that I like, useful, show user’s talent, easy to maintain and makes me happy. =) If this app is transplant to xiaonei, it surely will success. |
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